Why "wide" science is important. Science works with such precision, accuracy and control detail that the details on leaves are really well known. Sadly, the trees, forests or even lakes, mountains and oceans, that all contribute to the leaves, are never seen and therefore also never known. 

There is a giant intellectual “everyday real-world” space between scientific findings leaving the laboratory and the finishing line, a people space  far from simple, straight-forward or obvious (just ask any married couple) where all manner of "tiny, microscopic people processes" alter the scientific findings that are no longer in the lab. A space essential to understand, because it's also the space that counts. Precise science does provide great explanations of course, but without the balance of wide science, will too often undermine even the very best. 

Today. The most progressive human sciences take this wide science approach: deeper “everyday real-world” explanations revealing what's unseen and unknowingly holding people back, which is why they’ve transformed all human sciences. But these advances remain in academic ivory towers, not everyday practice.

Our Broader Thinking work is published in the highest quality academic journals, invited to 13 leading universities with powerful testimonies from the world's best coaches. Time then, to take it from the ivory tower to the actual real world and everyday practice, which after all, is its very point.